SAMSUNG TV+

Arthur Romanov

Enterprise Data Migration & Systems Integrity Specialist

Prepared for Annie O'Brien - Samsung TV+
Executive Summary

A Proven Record of Enterprise-Scale Success

Over a decade of hands-on experience in enterprise data migration, systems validation, and fiscal governance. Proven track record in managing multi-million record datasets across complex organizational structures while maintaining total data integrity and compliance standards.

10+
Years Enterprise Experience
M+
Records Migrated
Gov
Fiscal Oversight
100%
Systems Validation
Enterprise Migration Experience

Proven Across Industries

NYC Parks
10+ Years
Mitratech
Enterprise
Independent
Systems

NYC Parks Department

  • Led fiscal governance and budget validation across multi-department systems
  • Managed multi-million record migrations with zero data loss
  • Validated enterprise data flows across legacy and modern platforms
  • Tools: Advanced Excel, SQL, custom reconciliation workflows

Mitratech Enterprise Clients

  • Executed complex client data migrations at enterprise scale
  • Ensured cross-system data integrity during platform transitions
  • Developed validation frameworks for regulatory compliance
  • Tools: SQL, data reconciliation logs, exception tracking

Independent Systems Projects

  • Delivered structured data audits and systems integrity reviews
  • Built custom migration validation and exception tracking pipelines
  • Provided enterprise-level documentation and audit trail standards
  • Tools: Excel automation, structured reporting, audit frameworks
Understanding of Samsung Project

Complex Systems, Clear Strategy

Legacy System
→
Validation Layer
→
Whip Media
→
Salesforce
→
SharePoint
License Validation
Cross-reference all license records for accuracy
Contract Mapping
Link contracts to correct entities and terms
Expiration Audit
Identify and flag upcoming expirations
Territory Association
Align territories with correct license groups
File Migration
Structured governance for all file transfers
Data Governance
End-to-end audit trail and compliance
Risk Mitigation Framework

Anticipate. Prevent. Resolve.

Systematic cross-referencing of license records against contracts using multi-key validation to identify and resolve orphaned or mismatched entries before migration.

Territory mapping validation using hierarchical checks to ensure all geographic associations are correct and consistent across Whip Media, Salesforce, and SharePoint.

Automated date validation across systems to flag discrepancies in license expiration data, ensuring no active licenses are prematurely archived or expired licenses remain active.

Multi-pass deduplication and orphan detection using composite key matching to ensure clean, normalized datasets with full referential integrity.

Structured taxonomy and folder hierarchy design with metadata tagging, ensuring all migrated files are logically organized, searchable, and audit-ready.

Execution Methodology

Four Phases to Migration Success

Phase 1
Data Audit
Comprehensive inventory and quality assessment of all source data systems
Phase 2
Relationship Validation
Cross-system referential integrity checks across all entity relationships
Phase 3
Salesforce Cross-Check
Reconciliation against Salesforce records with exception reporting
Phase 4
Repository Structuring
Organized file migration with governance and audit trail compliance
Tools & Technical Strength

Purpose-Built Capabilities

Advanced Excel
SQL
Data Reconciliation Logs
Exception Tracking
Structured Reporting
Audit Trail Documentation
Working Style & Values

Principles That Drive Results

Accuracy over speed
Clear communication
Structured documentation
Enterprise-level discipline
Calm execution under pressure
Data Should Be Trusted.